Marketing

The Marketing Department

Our team of “Marketing Ninjas” cannot be matched in its creativity and passion for showing what SC State has to offer the world. We provide breathtaking visual elements to market the university to students, parents and other stakeholders with flair. We also offer other SC State departments with their marketing efforts, event management, and adherence to branding requirements.

Our services:

University brand development and protection.
Advertisements.
Graphic design.
Photography & Videography.
Campus television messages.
Events.
Social media.

Marketing service requests

Faculty and staff: To request services. please complete and submit this form:

Marketing Service Request form

Brand Guide

Welcome to the SC State Communications Manual & Brand Identity Style Guide

This comprehensive guide, developed by the Office of University Relations and Marketing, serves as the official resource for communicating the mission, vision, and identity of South Carolina State University. First introduced in 2005 and revised in March 2025, it combines essential communication policies with detailed brand identity standards to ensure consistency across all university messaging and materials.

View or Download the Guide Here

Inside, you’ll find:

Media interaction protocols
Guidelines for writing in the “SC State Style”
Official usage standards for logos, colors, fonts, and stationery
Procedures for event publicity, photography, and promotional items
A detailed style guide aligned with the Associated Press Stylebook

Whether you are a staff member, faculty member, or campus partner, this guide is your go-to reference for upholding the integrity and professionalism of SC State’s brand. For questions, contact marketing@scsu.edu.